False Advertisements

DECEPTIVE ADVERTISING – FALSE OR DECEPTIVE STATEMENTS

Companies typically engage in false advertising by making deceptive or false statements about a product’s or service’s price, performance, features, or effectiveness. Examples include:

⇒ A candy bar is advertised or labeled as gluten-free when it is not

⇒ A car rental company advertises an out-the-door 7-day car rental rate, but fails to include in that rate, or disclose, a handling fee when the car is returned

MISLEADING ADVERTISING – FAILURE TO DISCLOSE IMPORTANT INFORMATION

Companies also engage in false advertising by concealing or omitting important information about their products or services that would impact a reasonable consumer’s decision to buy the product or service. Examples include:

⇒ A self-tanning lotion advertisement that conceals that the product is dangerous for women who are pregnant or nursing

⇒ An video game advertisement that omits that the game only works if the consumer pays, in addition to the game price, a monthly membership fee to access key features that are only available online

BAIT AND SWITCH

Bait and switch is a scam that “baits” customers with an eye-catching advertisement, such as an extremely low price or large rebate for a product or service. When customers try to purchase the advertised product or service, they are then “switched” to a substitute product or service that is usually more expensive or in higher supply. Examples include:

⇒ A shoe retailer advertises 70% off an expensive designer tennis shoe, but has only one or two shoes available at that price

⇒ A HOTEL advertises an all inclusive, one-week stay at a low price, but then charges customers mandatory “resort fees,” which substantially increase the price of the stay

SEEK CONSULTATION

If you were deceived or mislead by a product or service advertisement, contact us for a free consultation.